Branding is easy, right? As long as there’s a logo, a quirky name, and social-media content, a business is all set… Well, there’s more to it than that, and it all comes down to employees. If workers don’t know the vision and values of the company, it’s difficult to represent the brand effectively.

Employees who deal with customers need to represent the brand. If a customer doesn’t experience the kind of service they expect from a brand, they can develop a bad impression of the company. And that can affect reputation and sales. So, it’s important that staff training covers how to represent the brand well.

By the end of this course, you’ll be able to:

• Describe the meaning of "brand" and its impact on customers
• Explain how to achieve good brand representation
• Create an effective brand training program for staff

Why take this course?

It’s important to know how to represent a brand to customers. This course is perfect for marketing, sales, or customer-service managers who need to train staff. You’ll find out how branding affects customers and how to best represent a brand. And you’ll also learn how to create a brand training program for staff.

10 mins | SCORM | Takeaway Tasks