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Sales Mastery

Mastering Cold Calling (SM008)

If the thought of cold calling gives you the chills, then you aren't alone. As a salesperson, making cold calls isn't as appealing as pursuing live leads, for obvious reasons. It's believed you'll be less likely to succeed.

It's true that making cold calls can result in a high rejection rate and potentially damage a company’s reputation. But, when done correctly, they can be highly effective in generating sales. This course will help you learn the best way to approach them, so you can use your company's time effectively and boost sales numbers.

By the end of this course, you’ll be able to:

• Understand the dos and don’ts when cold calling contacts
• Identify successful methods to use when making cold calls
• Describe useful techniques and best times for cold calling

Why take this course?

Although conversion figures are known to be lower for cold calling than for live leads, if you get them right, they can still be a productive way to connect with prospects. Although anyone making cold calls will find this useful, sales managers, reps, and executives will likely get the most from this course. Get set to understand the best methods and apply them in your business to maximize profits.

10 mins | SCORM | Takeaway Tasks

Version Date: 2021/10/12

  • Mastering Cold Calling
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever