Sales and Service → Sales Skills Applied

How to Build Rapport (SSA02)

If a stranger came up to you in the street and offered to sell you their cell phone, you probably wouldn’t even consider it, right? But if a friend did the same thing, the chances are you’d at least take a look at it. Science has shown that we’re more likely to buy from people we trust.

In sales, getting someone to trust you is like the pot of gold at the end of the rainbow. Without trust, sales can easily fall apart. But how can you quickly gain the trust you need to complete the deal? Well, it’s all about building rapport.

By the end of this course, you’ll be able to:

• Identify the benefits of building rapport with clients
• Use effective questioning to help build rapport
• Use mirroring and matching techniques to build trust
• Use “active listening”

Why take this course?

Whatever level you work at in sales, you’ve probably had experience of deals going wrong. It can be incredibly frustrating and costly, especially if you’ve invested a lot of time and effort into it. This course will show you techniques in rapport building that will help you build trust right from the start of the process, to improve your pitching and close those deals.

15 mins | SCORM | Workbook

Version Date: 2021/08/30

  • How to Build Rapport
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever