Business Skills → Marketing Essentials

Your Shop Window, Your Website (ME001)


Description
In the ‘old’ days, before we started living online, we actually had to go out to shop. Whether for essentials at the grocery store or just to browse the main street, we had to get up and physically look for products.

Now we live in a virtual world, and our ‘window shopping’ is done online. This means that to make a good first impression, your window display should be virtual too! This course will show you how and why setting up shop online is essential to preserving and growing a business.

By the end of this course, you’ll be able to:

• Understand why it’s important to have a great website
• Make your website stand out
• Use your website as a marketing tool to grow your business

Why take this course?

The internet has turned our world into a global shopping mall. If you’re a business owner or marketing manager, you need to make sure that your online presence stands out. This course will help ensure your business is positioned at the front, with a catchy ‘window’ to draw customers inside. Your website is your virtual window display – let’s ensure it has ‘the look.’

10 mins | SCORM | Workbook

Version Date: 2021/08/30

Content
  • Your Shop Window, Your Website
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever